Transform partner engagement with expertly designed channel loyalty programmes

A data-backed channel loyalty programme on your own personalised platform boosts performance

Incentives

Grow market share and long-term partner engagement


Is your channel loyalty programme capturing partners’ attention and driving more business?

Achieve more with a loyalty programme that has:

Clear objectives

Effective communications

Training on your products' benefits

Motivational rewards

Alignment with your corporate goals

Robust data tracking and actionable analytics


You’ll gain a reliable, long-term revenue solution and become the preferred brand within your indirect routes to market, including dealers, contractors, distributors, resellers or independent sales reps. 

Reward the behaviours that matter most (sales milestones, training completion, referrals and other key actions) to build meaningful engagement that moves business forward.

A personalised channel loyalty program creates measurable results

The best channel loyalty programmes differentiate themselves and motivate a diverse group of partners. They also have three things in common:

 

1.

Every programme element drives business outcomes while delivering mutual value to partners and the brand.

2.

Strategic expertise and a user-friendly platform make participation engaging and easy.

3.

Personalised and meaningful rewards motivate channel partners to recommend and sell eligible products and services over other companies’ products.

 

A fully tailored loyalty programme experience captures your partners’ attention and rewards the right behaviours.

Take the guesswork out of designing a programme that resonates. Our channel loyalty programme solutions keep you at the forefront of your industry with data-driven programmes that increase engagement, performance and results. 

 

ITA Group’s channel loyalty programme experts provide:

  • Expert recommendations based on the latest industry trends and best practices
  • Ongoing impact analysis, ROI forecasting and budget optimisation
  • Seamless integrations and hassle-free execution to ease administrative burdens
  • Tailored incentives using segmentation
  • Journey mapping to ensure relevance at every touchpoint
  • Continuous programme evolution based on performance analytics

What does loyalty programme success look like by industry?

Automotive

21% increase in YOY unit sales and improved dealer staff retention

automotive dealership incentive
Tire manufacturer

Dealer locations with at least one participating representative purchased 26x more units than those without

channel incentive average purchase graph on laptop
Building supply manufacturer

A 135% YOY increase in enrolled contractors after updating their channel partner loyalty programme technology

channel incentive platform on laptop
Wholesale distribution

187% greater purchases from contractors enrolled in the programme vs. those who weren’t

wholesale distribution incentive platform communications

ITA Group’s approach to building effective channel loyalty programmes

Our solution combines expert programme design, technology, personalisation and support. 

  • User-friendly platform highlights the most important information for admins and participants 
  • Segmented partner journeys and incentives personalise the experience  
  • Data insights help you act with confidence
  • Personalised rewards, gamification and targeted communications engage partners  

Plus, responsive programme management streamlines messy channel data and keeps your programme operating at the highest standards. 

It’s a comprehensive approach that maximises partner engagement and brand loyalty, while minimising the administrative demand on you and your team.

One of our clients experienced a consistent 20:1 ROI over 5 years and gained savings of more than a million dollars by using our platform to implement an improved rule structure.

Benefits of our data-driven channel loyalty programmes

Easy-to-use platform

For participants

An intuitive and seamless interface offers easy navigation between portals and integrated systems. Progress-toward-goal trackers keep participants motivated. AI-powered claims processing ensures effortless proof-of-purchase submissions when point-of-sale data isn’t available.

For administrators

Robust reporting and programme management capabilities reduce manual processes and save time. Seamless integrations with key data sources (e.g., CRM, POS, ERP, LMS, marketing tools, business builder tools and more) collect all important metrics into one place so you don’t need to run multiple processes. Platform flexibility allows configurations aligned to your specific objectives.

Rewards and motivation

Diverse, meaningful rewards are tangible signs of how much you value partners’ hard work. They boost motivation, help retain top performers and encourage emotional connections to your company. 

  • Merchandise
  • Gift cards 
  • Individual travel experiences
  • Direct deposit 
  • Reloadable cash cards

Incorporate motivational elements into your programme like peer-to-peer and manager recognition, creating a culture of appreciation and collaboration. Add gamification features, such as leaderboards, contests and badges to increase excitement. All these elements motivate partners to achieve their goals, resulting in your programme’s long-lasting success.

Value proposition and communications

Strong programme branding and communication strategies elevate the programme’s value proposition, recruitment and partner engagement. 

Our specialised creative team crafts comprehensive communication and promotion plans to keep participants well-informed and engaged. This frees your internal marketing teams to focus on other priorities.

Data and insights

Our channel data and partner insights team answer your most pressing questions and collect the data you need to prove programme worth, generate business growth and make confident decisions on the next best action. This includes modelling and forecasting, KPI recommendations, voice of the partner and pulse surveys, and more.

Service

With our team of experts, you won’t find yourself wondering about your programme’s success or worried about how to cover any issues that arise.

Grow your market share with a best-in-class, data-driven channel loyalty programme