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What We Do
Solutions

We transform how business feels

We inspire, motivate and engage, designing experiences that change the way people connect with brands they work at, work with and buy from.

Explore our solutions
Incentives
Incentives
Expertise
Sales incentives
Channel partner incentive programs
Channel loyalty programmes
Channel brand standards
Nonsales incentive programs
Motivational awards
Channel partner marketing and automation

Incentives

Incentive solutions that drive behavior change

Reinforce positive behaviors among direct sales teams, channel partners and service-based teams

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Event Marketing
Event Marketing
Expertise
Event strategy
Event management
Technical event production
Event sponsorship
Digital events
Event analytics
Event risk management

Event Marketing

Partner with true experts to craft the right strategy for your event

Design attendee experiences that create ultimate engagement and meet your unique objectives

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Incentive Travel
Incentive Travel
Expertise
Air management
Communications
Destination management
Event gifting

Incentive Travel

Redefine extraordinary

Create personalized, authentic experiences all over the world inspire peak performance

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Employee Experience
Employee Experience
Expertise
Employee recognition
Employee engagement platform
Employer branding and communications
Employee and corporate events
Learning and development
Milestone awards

Employee Experience

Empower employees and deliver results

Connect team members throughout the entire employment journey to improve engagement and business results

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Customer Solutions
Customer Solutions
Expertise
Customer loyalty platform
Customer engagement platform
Customer solutions technology
Breakthrough customer touchpoints

Customer Solutions

Build stronger relationships throughout the customer journey

Deliver higher engagement and increase purchase frequency

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Market Research

Market Research

Make critical business decisions with confidence

Research and analytics expertise that delivers insights you can trust

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Learning & Development

Learning & Development

Elevate performance and engagement with tailored learning and development programs

Enable your people and channel partners with the tools to grow, innovate and excel

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Learn more about what we do
Our Work
Topic
Event Marketing
Incentive Travel
Employee Experience
Channel Partner Solutions
Customer Solutions
Incentives
Industry
Automotive
Distribution
Financial
Healthcare
Insurance
Manufacturing
Retail
Security
Shipping
Technology
Telecom
Wholesale
What's New
A better partner experience improves contractor loyalty programme
Caring, knowing, doing: Modernising eLearning training
New culture program unites employees to core values and purpose
Evolving customer demands inspire an employee culture transformation
Insights
Topic
Event Marketing
Incentive Travel
Employee Experience
Channel Partner Engagement
Customer Engagement
Incentives
Content Type
Articles
Ebooks & Guides
White Papers & Research
Tools & Infographics
Podcasts
Videos & Webinars
Collections & Magazines
What's New
Activating customer loyalty with fast, flexible promotion management
Debunking 5 big myths about machine learning in customer loyalty software
How marketing automation unlocks creative freedom in customer loyalty programs
Q&A: How customer relationship scoring enhances loyalty program effectiveness

Research

Find out what sales reps really want from sales incentive programs

Research backed insights to optimize manufacturers' programs

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About Us
About us
Global Capabilities

Local expertise, global support

Through events, incentives, recognition, loyalty, research and learning, ITA Group transforms how business feels for employees, channel partners and customers while helping brands create connections, motivate audiences and drive purposeful change.

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HomeWhat We DoMarket Research

Make critical business decisions with confidence 

Innovation starts with powerful and trusted insights

See Our Expertise

When faced with tough business challenges, you need a market research partner with a consultative approach and industry experience, coupled with extensive research and analytics expertise to deliver rich and accurate insights you can trust and execute.

CMB, a wholly owned subsidiary of ITA Group, helps the most innovative and fastest-growing companies lead with insights to make strategic business decisions.

Industry expertise

  • Financial services
  • Healthcare
  • Media and entertainment
  • Retail
  • Tech and telecom
  • Travel and hospitality

Market research that powers next-gen growth

As a Top 30 Insights & Analytics company, CMB is known for relentless business decision focus and cutting-edge creativity while helping the world’s leading brands engage, innovate and grow. With a deep consultative approach and rock-solid execution, CMB leverages the best of advanced analytics, consumer psychology and market strategy to tackle game-changing initiatives. 

Accelerate

Activate your insights quickly and efficiently.

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Advanced analytics

Leverage technology to tell richer, truer stories with data and confidence.

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Brand health

Deliver consumer insights with the human difference so you can connect and engage at every level.

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Customer journey and loyalty

Understand your customers’ unique journey with your brand.

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Growth and innovation

Translate your consumers’ evolving needs into unique solutions for long-term success.

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Market strategy

Identify and target the right segments, create opportunities, and build brands that compete and thrive.

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Qualitative research

Uncover meaningful insights and richer truths with customer-centric feedback.

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Get answers to your most pressing business questions

Learn More About CMB Contact CMB
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