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Through events, incentives, recognition, loyalty, research and learning, ITA Group transforms how business feels for employees, channel partners and customers while helping brands create connections, motivate audiences and drive purposeful change.

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HomeWhat We DoIncentive TravelCommunications

Motivate your team with compelling communications

A comprehensive communication campaign can boost attendee motivation to qualify for an incentive travel trip, and build and sustain excitement for the travel award opportunity. 

Our in-house creative agency brings deep experience to incentive travel communications. Strategy development. Pre-trip promotion. Digital creative and print assets. All the tools you need, themed to your destination and brand.

Incentive Travel
  • Incentive Travel
    • Air management
    • Communications
    • Destination management
    • Event gifting
  • Incentive Travel Stories
  • Incentive Travel Insights
Get Started

Leverage our award-winning team to expand your communications capacity

Let's Talk

Eligible attendees get inspired and informed

Our journey-mapping expertise gives audiences the information when, how and where they need it.

Pre-qualification communications

  • Push eligible attendees to achieve with trip promotion that inspires goal-getters (and their plus one!) 
  • Reveal new trip elements in teasers that keep the award opportunity top of mind 
  • Prompt engagement through the final push with competition-spurring strategies like leaderboards 

 

Winner communications

  • Build anticipation for the trip by pairing the winner announcement with a gift that teases what’s to come
  • Generate excitement by unveiling new experiences that weren’t promoted in pre-qualification communications
  • Create confidence with clear trip-planning communications, including the registration website, mobile app, informative mailing and welcome documents
  • Guide participants with thoughtful on-site signage reinforcing the event brand 

 

Event follow-up

  • Share sizzle reels and photos to revisit memories from the event 
  • Solicit feedback with a post-trip survey to capture useful insights

Smart communications extend the life of your incentive travel experience 

An effective trip campaign engages your audience at strategic intervals with interactive elements, mailers and multimedia components. This sample timeline expands a weeklong trip into more than a year of touchpoints to ensure the excitement doesn’t end once they leave the trip. 

sample incentive travel communications plan

Click to View

Our comprehensive incentive travel campaign capabilities

Our in-house creative team of 80 experts offer partners full support from strategy through execution. We deliver professional-quality multimedia that speaks to your audience of achievers. We serve as an extension of your marketing department by weaving proven practices into your brand’s look and feel, ultimately creating additional bandwidth for your team. 

Marketing strategy

Branding and theme alignment ensure trip messaging ties to your employer voice and values. 

  • Audience segmentation 
  • Creative direction and development 
  • Production and distribution

 

Integrated campaign elements

Content creation and collateral considers each phase of the participant journey from trip awareness to reminiscing after their return. 

Print 

  • Branded promotional items
  • Dynamic mailers and brochures 
  • Environmental displays
  • On-site promotional and wayfinding signage 

Digital 

  • Email production and delivery 
  • UX/UI design 
  • Web design and production 
  • Social media strategy 
  • Video production
Marcom Awards Logo

ITA Group collects 200+ MarCom Awards in 10 years

We’ve been demonstrating industry excellence for more than a decade. Our incentive travel communications are repeatedly recognised by MarCom, one of the most-respected creative competitions in the world.

Amplify your incentive travel opportunity with expert communications 

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