Motivate your team with compelling communications

A comprehensive communication campaign can boost attendee motivation to qualify for an incentive travel trip, and build and sustain excitement for the travel award opportunity.

Our in-house creative agency brings deep experience to incentive travel communications. Strategy development. Pre-trip promotion. Digital creative and print assets. All the tools you need, themed to your destination and brand.

Leverage our award-winning team to expand your communications capacity

Eligible attendees get inspired and informed

Our journey-mapping expertise gives audiences the information when, how and where they need it.

Pre-qualification communications

Push eligible attendees to achieve with trip promotion that inspires goal-getters (and their plus one!)
Reveal new trip elements in teasers that keep the award opportunity top of mind
Prompt engagement through the final push with competition-spurring strategies like leaderboards

Winner communications

Build anticipation for the trip by pairing the winner announcement with a gift that teases what’s to come
Generate excitement by unveiling new experiences that weren’t promoted in pre-qualification communications
Create confidence with clear trip-planning communications, including the registration website, mobile app, informative mailing and welcome documents
Guide participants with thoughtful on-site signage reinforcing the event brand

Event follow-up

Share sizzle reels and photos to revisit memories from the event
Solicit feedback with a post-trip survey to capture useful insights

Smart communications extend the life of your incentive travel experience

An effective trip campaign engages your audience at strategic intervals with interactive elements, mailers and multimedia components. This sample timeline expands a weeklong trip into more than a year of touchpoints to ensure the excitement doesn’t end once they leave the trip.

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Our comprehensive incentive travel campaign capabilities

Our in-house creative team of 80 experts offer partners full support from strategy through execution. We deliver professional-quality multimedia that speaks to your audience of achievers. We serve as an extension of your marketing department by weaving proven practices into your brand’s look and feel, ultimately creating additional bandwidth for your team.

Marketing strategy

Branding and theme alignment ensure trip messaging ties to your employer voice and values.

Audience segmentation
Creative direction and development
Production and distribution

Integrated campaign elements

Content creation and collateral considers each phase of the participant journey from trip awareness to reminiscing after their return.

Print

Branded promotional items
Dynamic mailers and brochures
Environmental displays
On-site promotional and wayfinding signage

Digital

Email production and delivery
UX/UI design
Web design and production
Social media strategy
Video production

ITA Group collects 200+ MarCom Awards in 10 years

We’ve been demonstrating industry excellence for more than a decade. Our incentive travel communications are repeatedly recognised by MarCom, one of the most-respected creative competitions in the world.