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Design attendee experiences that create ultimate engagement and meet your unique objectives

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Caring, knowing, doing: Modernising eLearning training
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Through events, incentives, recognition, loyalty, research and learning, ITA Group transforms how business feels for employees, channel partners and customers while helping brands create connections, motivate audiences and drive purposeful change.

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HomeWhat We DoEvent MarketingEvent strategy

Define moments that inspire action with creative event strategy 

Attendee expectations are changing, and events need to prove value. Our event strategists prioritise the budget and explore big ideas to inspire attendee interactions. We track the latest trends and embrace trusted practices, identifying metrics that prove success.

Event Marketing
  • Event Marketing
    • Event strategy
    • Event management
    • Event content and creative strategy
    • Technical event production
    • Event sponsorship
    • Digital events
    • Event analytics
    • Event risk management
  • Event Marketing Stories
  • Event Marketing Insights
Get started

Blend creative vision and strategic rigor with ITA Group 

Get started

52% of businesses believe that events provide the greatest ROI compared to other marketing channels.

ConferenceSource

Attendee journey mapping   

Human-driven connections are the focus of our approach. We see attendees as individuals with different goals and preferences. Our event strategists always ask: What do you want participants to think, feel and do at each phase of the event? 

Our event design experts map multiple touchpoints in pre-event, on site and post-event phases to personalise the experience. 

  • Audience segmentation by value graphics and demographics  
  • Pre-event quizzes   
  • A variety of optional activities 

Brand creative and messaging strategy 

A focused creative strategy translates your business problem into a compelling storyline. We weave your key message throughout the experience, ensuring it captivates and guides the attendee experience. Through active participation, audiences take away more than a tagline; they become brand ambassadors eager to share. Our creative team earns audience attention by:    

  • Generating big ideas that increases your brand awareness 
  • Crafting cohesive content that resonates (website, event communications, speaker presentations, videos, gifting, etc.) 
  • Coaching speakers to deliver engaging messages  
  • Taking a mixed-media marketing approach to reach attendees where they are 

Event analytics 

When used correctly, data eliminates any guesswork. We analyse data from mobile apps, surveys, polling, registration and more to develop audience acquisition and segmentation strategies. The result? Personalised experiences your attendees crave, especially as they’re evaluating if an event is “worth it.”  

Show your event's impact

Interactive learning  

Our scalable breakout sessions use brain science by challenging attendees to design and test solutions that help them remember their learnings all year. We create immersive, impactful sessions that are stimulating, motivating and fun: 

  • Gamified breakouts 
  • Hands-on hackathons and escape rooms 
  • Self-directed tools like eLearning modules and AR/VR experiences  

85% of corporate employees are more engaged when gamification solutions are applied to their workplace.

Gartner

Sustainability practices  

Our internal event sustainability task force identifies and activates opportunities to reduce your event’s environmental footprint. When positive impact is a priority, we facilitate partnerships for group give-back opportunities. We track and report on key ESG metrics tied to your corporate social responsibility goals.

  • Provide CO2 reports for program travel when managing air travel  
  • Facilitate food donations and reporting the amount donated 
  • Limit or eliminate paper products  
  • Source local talent and materials to support economies  
  • Adopt strategies that favour eco-conscious suppliers/materials
  • Partner with schools and nonprofits to donate supplies or volunteer time

Create a cohesive event strategy with ITA Group

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