Show the true impact of your event with analytics

Data lives everywhere these days. Mobile apps. Surveys. Polling. Registration sites. Virtual platforms. CRM systems. And more. Much more.

So why does it feel so hard to measure your event’s success?

Well, it shouldn’t. Our team of data experts help you simplify data into meaningful insights so you can make confident decisions, increase event impact on business objectives and create a personalised attendee experience.

Event Marketing

See how we do data differently

Informed decision-making

The power of data eliminates any guesswork. You’ll know where to adjust event components to align with your objectives, audience and vision; what will make the biggest impact; and how to determine specific success.

  • Attendee experience assessments with stakeholders, customer/employee interviews and competitive research
  • Brand research
  • Custom discovery projects

Audience targeting and segmentation

Go beyond the tried-and-true satisfaction survey to better understand your target audience and design personalised experiences.

  • Pre- and post-survey design, programming and analysis
  • Competitive research
  • Audience segmentation
  • Audience acquisition
  • Historical data analysis

Data consolidation

No more looking at data sources in all different places. You’ll get custom dashboards that filter data the way you want, all in one place. Talk about easy and effective. 

  • Comparative analytics
  • Revenue
  • Sponsorship
  • Program savings
  • YOY spend
  • Progress-to-attendance goal

Performance insights

You’ve got the data. Now, you need to put it to work. We’ll tie the right information back to your objectives and identified KPIs so you can make smarter decisions that differentiate your event and add value.

  • Data management
  • Analytics modelling
  • ROI reporting
  • Post-event report analysis and discussion
  • Recommendations for improvement

Improve your event success today