Unlock a return on relationships with a referral partner programme

Reach more telecom customers, quicker and more profitably.

What you’ll learn from this white paper

How a referral partner programme creates a competitive advantage
What elements a successful referral partner programme should include
How to effectively launch or optimize your referral programme for maximum ROI

See how engaging and incentivising a trusted audience increases market share

Why should telecom leaders develop a referral programme?

Referral partners, like leasing agents, IT consultants, etc., have a big say in what tech and carrier services people choose. As demand for cellular and internet service surges, tapping into trusted audiences can help you connect more credibly with consumers.

Many can choose from multiple broadband carriers but struggle to make sense of their options. Building relationships with referral partners can establish your brand as the carrier of choice within a market.

Word-of-mouth marketing is also an affordable strategy. A formalised partner programme can streamline referral, reward and reporting processes.

Is your existing partner referral programme missing elements?

Running a strong referral programme requires the right strategy and technology. Audience identification. Personalised incentives and communication. Tracking and analytics. Great referral programmes do more than reward. They build an enthusiastic community of ambassadors around products and services, which generates lasting loyalty.

Referred customers have a 16% higher lifetime value than non-referred customers.

—American Marketing Association

How do you know if your partner referral programme is effective?

You can’t optimise a program unless you’re able to track and analyse performance. Monitoring response times, close rates, redemptions, etc. informs programme administrators what’s working and where the programme should evolve.