B2B incentive programs that drive behaviour change

Full-service incentive programs that deliver results

Maximise your brand's impact with incentive program technology and services that help you motivate action and achieve real outcomes. Our approach boosts performance and cultivates lasting success in today's ever-changing business environment.

Our behavioural science experts design end-to-end incentive programs that inspire, recognise and reward salespeople, channel partners and service-based teams to drive the results you need and reach your business goals.

Expertise in incentive programs for your target audiences

Sales incentives

Grow sales and market share while delivering a positive ROI.

Channel partner incentives

Transform channel partners into brand advocates through tailored programs rewarding sales and non-sales behaviours.

Nonsales roles incentives

See increased sales, expanded market share and improved customer satisfaction when you empower these individuals.

Motivational awards

Rewarding is easy with curated options to motivate your people on a personal level.

Our approach to driving behaviour change with an incentive program

Motivate audiences to achieve clear, measurable goals through proactive, nimble strategies backed by a user-centric incentive platform, ongoing communications and data insights. 

Strategy

Not sure how to meet your objectives? We apply the right mix of incentives, awards and recognition to foster long-term behaviour change.

  • Research and evaluation
  • Program analysis
  • Program strategy
  • Program rule structure design
  • Behavioural analysis and recommendations
  • Journey mapping
  • Program simplification and consolidation strategy

Data insights

In-house analytics experts monitor quantitative and qualitative data trends, and identify what’s working so you know where to focus your attention to achieve your objectives.

  • Audience insights
  • Profiles, personas and scorecards
  • Measurement, KPI, goal and benchmark planning
  • Interactive dashboards and data visualisation
  • Forecasting and predictive modelling
  • Audience segmentation
  • Participant feedback

Technology

Run incentives on your terms. Flexible technology integrates with your existing systems so it can run promotions for the audiences and behaviours you want, the way you want.

  • Incentive platforms
  • Points programs
  • Gamification
  • Progress tracking
  • Learning and training tools
  • Integration managements and support

Communications

Compelling communications keep your incentive program and objectives top of mind. The right message explains what audiences should do, why it matters, how they’ll go about it and – most important – what’s in it for them.

  • Participant engagement strategies
  • Incentive program branding and messaging
  • Incentive program marketing and communication strategy
  • UX assessments
  • Incentive program communication execution

Program administration and customer service support 

A single point-of-contact serves as an extension of your team for implementation, ongoing support and overall management, ensuring seamless execution.

  • Brainstorm and advisory sessions
  • Biannual reviews
  • Yearly optimisation sessions
  • Onboarding and implementation support
  • Budget management and tax reporting
  • System configuration

Motivational awards 

Award options inspire and motivate your people on a personal level. Individual interests, wish lists and preferences make each online storefront unique to the user so the right award shows up at the right time.

  • Online awards catalogue features name-brand merchandise
  • Gift cards
  • Lifestyle and adventure experiences 
  • Hotel, airline and travel vouchers for unrestricted travel getaways
  • Incentive travel programs

See how these leading brands powered behavioural change with incentives

Caring, knowing, doing: Modernising eLearning training

Our transportation distribution client wanted to align their injury management training with the new safety and company culture after successfully rolling out the Customer 1st Champion (C1C) Academy and committing to a five-year plan to mature their safety culture.

New culture program unites employees to core values and purpose

Woolworths Group Supply Chain is the largest business supply chain in Australia and New Zealand. With over 7,000 employees, the majority of which work in their transport and distribution centre network, Woolworths has the big responsibility of ensuring food and drinks are available for the 29.6 million Woolworths shoppers annually.

Evolving customer demands inspire an employee culture transformation

One of Australia’s most-loved brands, Australia Post, has played an integral role in the lives of all Australians by providing essential services for 200+ years.

Data-driven incentives, recognition and awards address indirect audience turnover

How a major manufacturer used data to implement a non-sales incentive program that supports business goals and motivates channel partners.

Customer satisfaction scores increased by channel incentive program design and segmentation

How a flexible, strategic channel program changed the game for a major car manufacturer.

A reinvented referral incentive that reignited channel loyalty

How a leading telecom brand is staying ahead of the channel loyalty curve.

How a tech hardware manufacturer saw 400% ROI with their global reps

Results soared by eliminating the disconnect between effort and award

Start driving the right behaviour change with incentives