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Design attendee experiences that create ultimate engagement and meet your unique objectives

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How to maximise incentive program results with travel and points-based rewards
Build an incentive program that sales reps really want
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Find out what sales reps really want from sales incentive programs

Find out what sales reps really want from sales incentive programs

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Through events, incentives, recognition, loyalty, research and learning, ITA Group’s Sydney office provides local expertise and client support backed by a global organisation with more than 60 years of engagement solutions experience in 120+ countries.

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HomeWhat We DoEvent Marketing

Create a can’t-miss event experience using attendee insights

Partner with true experts to craft the right strategy for your event 

Let's Talk See Our Expertise
Event Marketing
  • Event Marketing
    • Event strategy
    • Event management
    • Technical event production
    • Event sponsorship
    • Digital events
    • Event analytics
    • Event risk management
  • Event Marketing Stories
  • Event Marketing Insights
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Anticipation is high and everyone – attendees, event marketers and us! – is eager to experience a marketing event like never before.

So, how do you refresh your event in this new world of expectations?

Take the guesswork out of decision making with a data-savvy event marketing company. One who will analyse your mountain of event data so you can invest for the highest engagement, create personalised attendee journeys, and deliver a seamless live, virtual or hybrid event experience.

Learn more about our approach

Event marketing services that create ultimate engagement

This is the backbone of what we do. Guided by data and expertise, you can feel confident knowing the right services are in place to design the best attendee experience and meet your unique objectives.


Experience design

Personalisation is key to creating a unique marketing event. In-house experience designers get to know your audience, then develop creative theming, a visual identity and engaging communications that connect people with your brand at every interaction.

Event management

One event management company. Nearly six decades of experience. Using proven processes, a single point of contact works with you to seamlessly execute second-to-none event marketing experiences that meet attendee expectations and stakeholder objectives.

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Technical event production

A great event is more than using our leading-edge broadcast technology for live, digital or on-demand content. It’s also the content management, speechwriting, speaker coaching, production, gamification and more to build a strong connection between attendees and your event messages.

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Sponsorship

With an attractive offer, sponsors will commit year after year. Exclusive on-site invitations. Branded event elements. One-on-one networking. Endless options. Sponsorship prospectus development and execution will demonstrate the overall value that fuels your event’s bottom line.

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Incentive travel

Incentive travel is far more than the destination. The real magic lies in creating exclusive travel experiences that give people high-end hospitality, cultural immersion, and start-to-finish fanfare they’d never be able to do on their own.

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Digital events

Anywhere-work is here to stay, which means so is anywhere attendance. You’ll have confidence working with an event marketing company who’s done it all – simple virtual meetings or multi-day, global virtual or hybrid conferences. You name it, we’ve done it 

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Event gifting

Whether it’s creating pre-event destination intrigue, setting the tone of exclusivity upon arrival or sending home a gift to keep the experience top of mind, on-site gifts create a lasting event experience for your attendees. 

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Analytics

The key to success is knowing where and how to invest. In-house event analysts segment audiences, research competition, and calculate profitability to show progress against goals and highlight unique insights for how to build upon and continue elevating each year.

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Event risk management

When the unexpected happens, you don’t have to be unprepared. As a sought-after event management company, you’re in good hands with ITA Group.

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See how these leading brands created exceptional experiences

Event Marketing

Cultural immersion inspires a world-class incentive travel experience

How Conga connected its top performers to organisational culture amidst the vibrancy of Marrakesh, Morocco.

Event Marketing

Creative problem solving and solid partnership elevates incentive travel programs

Our global incentive travel partnerships are built on trust, innovative solutions, financial transparency and amazing experiences for participants.

Event Marketing

Capturing priceless mindshare with a massive car parts distributor expo

See how this leading automotive aftermarket parts distributor connected with their audience and drove bottom-line growth with an expo.

Event Marketing

An expo that masterfully realigned 7,000 franchisees with the brand

How a solid partnership helped Snap-on inspire franchise owners and drive powerful sales momentum with an experiential event.

See Event Marketing Stories

Create personalised event experiences

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