Drive results with incentive programs for nonsales roles  

Unlock new revenue streams and maximise customer satisfaction by properly incentivising presale and post-sale roles.

Our major manufacturer client’s nonsales incentive program led to a 16-point average increase in service experience scores for participating locations and 120% average ROI since its inception.

Incentives

Presale roles, like influencers, generate new leads. Post-sale roles, like service reps and technicians, affect customer satisfaction, brand perception and loyalty. These activities are the key to pipeline growth, customer retention and long-term advocacy.

Buying behaviours are changing – are you adapting? 

Many organisations are missing out on significant revenue by only incentivising transactions. With longer sales cycles and larger buyer groups, organisations need to consider all the activities and behaviours that affect the customer.

Our comprehensive incentive programs use compelling awards to engage these roles and reinforce desired behaviours across the entire customer journey.

Nonsales incentive programs drive revenue and customer retention

Do you need to encourage technicians and sales engineers to take trainings? Motivate contact center teams to elevate the customer experience? Inspire influencers to generate more referrals?

Whichever nonsales roles you need to reach, our incentive programs focus on the behaviours that matter most to an organisation’s success.

Benefits of our comprehensive incentive programs

Identify key nonsales roles

There are many support and service roles who influence a customer’s experience with your brand: technicians, installers, customer service teams, technical support and consultants. Certain industries also have legal restrictions on incentives for particular roles. We’ll help you navigate the challenges so you inspire the right roles in the right ways to maximise impact.

Seamlessly integrate data across core systems

Use data from the systems you already have in place (LMS, CRM, PRM, HRIS, marketing tools, proprietary databases, etc.) to determine which behaviours to reward. We’ll connect and integrate sources through flexible APIs, file transfers or custom integrations so you can focus on moving your business forward.

 

Motivate with a personalised award mix

Give participants the power of choice with a robust catalogue of award options. With awards ranging from cash, gift cards, merchandise and travel experiences, there’s something for everyone. Offering the right awards encourages desired behaviours and actions, and reinforces positive habits.

Leverage data to optimise your program

Our powerful analytics and consulting services:

  • Identify the most effective actions to incentivise
  • Evaluate the effectiveness of programs/structures
  • Determine optimal reward amounts

We continuously measure participation, performance metrics and program impact so you can make data-backed improvements that increase ROI.

Use segmentation to customise the incentive experience

Tailor your incentive program for different roles, behaviours and participation levels. Segmentation customises the experience with features like personalised homepages with award progress tracking, gameplay challenges, leaderboards and social sharing, plus targeted communications and notifications.

Reach more than your sales team to gain new revenue streams