Revitalize the channel partner experience with partner marketing tools

Partner marketing is the glue that holds a channel program together. It improves every level of your program, from the value proposition and to-partner communication to fund management and ways to ensure your brand is getting value from local marketing investments.

Choosing the right partner marketing approach enables partners to grow their business and promote your brand and program. 

Channel Partner Solutions

Earn loyalty and advocacy with partner marketing solutions

ITA Group offers the right partner marketing solutions

By investing in to-partner marketing, consolidating access to your marketing tools and providing the right mix of local demand-generation campaigns to reach customers, you can increase engagement and participation in:

  • Partner programs
  • Marketing development fund (MDF) and Co-Op fund programs
  • Local marketing initiatives
  • Marketing enablement tools

Ultimately, you’ll help partners became better business owners who promote your brand in a consistent way, while also alleviating the burden of manual processes. 

 

Explore how our partner marketing solutions help reach your partners and customers

Create a Cohesive Brand & Value Proposition

Discover what to say and how to connect with your partners in a meaningful way. We’ll help you create a value proposition that aligns with your corporate brand and supports your business objectives. Our award-winning creative team uses a combination of data from partner surveys, focus groups, marketing expertise, competitive intelligence and leading research to ensure the value proposition and each communication we create for your program resonates with partners.

Take advantage of competitive intel and path to purchase research to fuel messaging and create partner enablement. 

Leverage to-partner marketing strategy and execution

Increase program enrollment, adoption and partner performance with a to-partner marketing strategy that’s customized for every stage of the partner journey. We’ll ensure alignment with your marketing team’s communication plans and craft touchpoints that reach the right partners with the right message at the right time. We also handle all legal and compliance approvals, manage multiple external agencies and juggle various internal reviews so your marketing campaigns are executed effectively and efficiently.

See real to-partner marketing examples of how we grab attention and motivate audiences.  

Connect enablement tools to simplify the experience

Become the brand partners prefer to work with by simplifying their user experience. Connect incentives, development funds and marketing technology into a single engagement hub to simplify partners’ experiences with your program. Benefits of the single engagement hub include:

  • Better visibility of program benefits for partners
  • Convenient SSO and integrations between platforms, preferred partners and third-party vendors
  • Fast and accurate analytics with less time spent manually merging reports
  • Consolidation of data from multiple sources for actionable insights

Optimize fund use with automation

Help partners sell in their local markets, no matter their experience or busy schedules, with through-channel marketing automation (TCMA). By offering approved digital and traditional marketing campaigns, partners can optimize MDF and Co-Op funds while also reducing time and effort spent managing claims and reimbursements. Reach partners with proactive adoption communication and free up your team with concierge marketing services. 

Upgrade to technology-driven workflows

Upgrade your marketing development funds (MDF), Co-Op and rebate management from spreadsheets to technology-driven workflows, fund management, reporting and disbursement. Track who is earning what, fund use and expiration. By helping you see the impact of every dollar, we give your brand the competitive edge.

Integrate digital asset management (DAM)

Control brand standards while also providing the assets partners need to succeed. Easily store marketing materials for partners to co-brand and customize without being a burden on your team. Self-service features ensure all digital and print materials are available when needed, up to date with current and compliant information, and funded through any combination of budgets.

Have your own partner marketing vendors? Use us, one of our preferred partners or bring your own to the table to provide the best possible partner experience.

From the start of doing business with ITA Group, the feedback about communications has been overwhelmingly positive. It has been stated to me many times from the field [managers] that they are more informed now then they have ever been. This helps give them confidence to discuss the program when visiting dealers. Our communication package has been excellent and has even received an international award.

Program Director, Leading Tire Manufacturer

Get more from your partner marketing dollars