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Formalize your channel partner program

This guidebook is perfect for the channel leader who already knows the value of their indirect sales channel and is ready to take their program to the next level.

Tapping into the full value of your channel requires a more formal commitment of resources—people, processes and technology—throughout all phases of the partner lifecycle. This guidebook walks through an 8-step framework to formalize your channel program strategy.

Learn best practices and expert recommendations on how to start improving in these 8 areas:

  1. Plan and assess your channel program
  2. Design and build a strong foundation
  3. Target and recruit the right partners
  4. Onboard and activate to jumpstart sales
  5. Train and enable partners to sell your solutions
  6. Engage and motivate partners to boost sales performance
  7. Retain and reward partners to improve profitability
  8. Measure and evaluate results

Also included in the guidebook is a Channel Program Formality Self-Assessment and Summary Checklist to track your progress.

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