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What We Do
Solutions

We transform how business feels

We inspire, motivate and engage, designing experiences that change the way people connect with brands they work at, work with and buy from.

Explore our solutions
Incentives
Incentives
Expertise
Sales incentives
Channel partner incentive programs
Channel loyalty programs
Channel brand standards
Nonsales incentive programs
Motivational awards

Incentives

Incentive solutions that drive behavior change

Reinforce positive behaviors among direct sales teams, channel partners and service-based teams

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Event Marketing
Event Marketing
Expertise
Event strategy
Event management
Technical event production
Event content and creative strategy
Event sponsorship
Digital events
Event analytics
Event risk management

Event Marketing

Partner with true experts to craft the right strategy for your event

Design attendee experiences that create ultimate engagement and meet your unique objectives

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Incentive Travel
Incentive Travel
Expertise
Air management
Communications
Destination management
Event gifting

Incentive Travel

Redefine extraordinary

Create personalized, authentic experiences all over the world inspire peak performance

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Employee Experience
Employee Experience
Expertise
Employee recognition
Employee engagement platform
Employer branding and communications
Employee and corporate events
Learning and development
Milestone awards

Employee Experience

Empower employees and deliver results

Connect team members throughout the entire employment journey to improve engagement and business results

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Customer Solutions
Customer Solutions
Expertise
Customer loyalty platform
Customer engagement platform
Customer solutions technology
Breakthrough customer touchpoints

Customer Solutions

Build stronger relationships throughout the customer journey

Deliver higher engagement and increase purchase frequency

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Market Research

Market Research

Make critical business decisions with confidence

Research and analytics expertise that delivers insights you can trust

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Learning & Development

Learning & Development

Elevate performance and engagement with tailored learning and development programs

Enable your people and channel partners with the tools to grow, innovate and excel

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Learn more about what we do
Our Work
Topic
Event Marketing
Incentive Travel
Employee Experience
Channel Partner Solutions
Customer Solutions
Incentives
Industry
Automotive
Distribution
Financial
Healthcare
Insurance
Manufacturing
Retail
Security
Shipping
Technology
Telecom
Wholesale
What's New
A better partner experience improves contractor loyalty program
Caring, knowing, doing: Modernising eLearning training
New culture program unites employees to core values and purpose
Evolving customer demands inspire an employee culture transformation
Insights
Topic
Event Marketing
Incentive Travel
Employee Experience
Channel Partner Engagement
Customer Engagement
Incentives
Content Type
Articles
Ebooks & Guides
White Papers & Research
Tools & Infographics
Podcasts
Videos & Webinars
Collections & Magazines
What's New
4 ways to mitigate risk and protect your corporate event budget
What makes a Great Place to Work®
How to maximise incentive program results with travel and points-based rewards
Build an incentive program that sales reps really want

Find out what sales reps really want from sales incentive programs

Research-backed insights to optimize manufacturers' programs

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About Us
About us
Global Capabilities

Australian expertise, global support

Through events, incentives, recognition, loyalty, research and learning, ITA Group’s Sydney office provides local expertise and client support backed by a global organisation with more than 60 years of engagement solutions experience in 120+ countries.

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HomeAbout Us

About us

We transform how business feels so people and brands can thrive together.

Australian expertise, global support

As Australia’s leading engagement agency, ITA Group helps the biggest brands change the way they connect with employees, channel partners and customers.

Through events, incentives, recognition, loyalty, research and learning, ITA Group’s Sydney office provides local expertise and client support backed by a global organisation with more than 60 years of engagement solutions experience in 120+ countries.

See our solutions

Local leadership

Mari Kauppinen

As Managing Director, ANZ – ITA Group, Mari brings over 25 years of award-winning B2B demand generation and category marketing expertise in Australia and around the world. She has proven success converting business challenges into innovative, transformative plans that drive positive change. Her warm, collaborative leadership style helps build long-term client relationships and creates welcoming workspaces where teams perform at their best.

Our global community of companies

With headquarters on four continents, we help over 1 million participants each year with in-region and in-time zone support. Through events, incentives, recognition, loyalty, research and learning, our engagement solutions solve any business issue for leading brands around the world.

 

A client-first mentality is the centre of all we do. One-size-fits-all solutions don’t work, so we created EPIC Design to craft each client solution uniquely for their brand. We use Empathy, Purpose, Impact and Context to better understand a client’s brand, program participants, purpose and goals, resulting in consistent, measurable impact.

Learn more about our approach

Who we are

Being 100% employee-owned means everyone has a seat at the table and a say in what matters. Ownership is the most powerful tool we have at ITA Group. It drives how we show up every day and how we make decisions. Collectively, we foster a welcoming and safe environment where each person, with their unique background, education and perspective, is valued and has the power to impact our organisation. 

We take pride in what we do, lead by example and hold ourselves to the highest accountability standards.
We’re innovators who constantly design and execute personalised engagement solutions to solve our clients’ business issues. And we’re always prepared to navigate any unexpected challenges.
We welcome and value people for who they are. Whether it’s our gender-neutral smart casual dress code, ESG committees or cultural celebrations, we honor and celebrate what makes our people uniquely them.
We’re known for our people-first mentality in how we support each other, give back to communities using 18 hours of Volunteer Time Off during the year and provide superior service to clients. Serving Others is just a natural part of who we are.
We genuinely enjoy each other’s company and celebrate our successes with social events like the all-team get-togethers, friendly competitions and volunteer opportunities.

ITA Group global leadership

Each leader brings their own energy and expertise to ITA Group that helps us achieve higher levels of success. 

Brent Vander Waal

Chairman, President & Chief Executive Officer

Tim Heaston

Senior Vice President & Chief Financial Officer

Lou Ebinger

Chief Legal Officer

Rob Danna

Senior Vice President, Sales & Marketing

Sarah Haines

President, Event Solutions

Chris Jones

Senior Vice President, Engagement Solutions

Maura McCarthy

Senior Vice President & Chief Operating Officer

Jason Katcher

Senior Vice President & Chief Information Officer

Carrie Valster

Senior Vice President, Award Services & Client Services

Kristin Brandenburgh

Vice President, Channel Partner Solutions

Learn more about us

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  • Incentive Travel
  • Employee Experience
  • Customer Solutions
  • Market Research
  • Learning & Development
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  • Global Capabilities
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