[WEBINAR] The power of brand trust: How it drives brand value and engagement

 

Key takeaways from the webinar

We’ll explore how brands can make trust visible, using it to strengthen connections and inspire loyalty.

  • Discover data-backed findings, connecting trust to business outcomes like increased loyalty, engagement and lifetime value
  • Explore the 6 core dimensions shaping how customers perceive and connect with brands, and how each uniquely drives value across industries
  • Learn actionable ways to measure and strengthen trust, plus what to do when gaps appear

Webinar speakers

Max Kenkel

Max Kenkel
Customer Solutions Manager
ITA Group

As Customer Solutions Manager, Max leads our Customer Solutions line, ensuring all six components of a successful loyalty program deliver for our clients. With more than 10 years of experience in strategy across customer, channel and employee loyalty programs, he’s seen a lot. You’ll often hear him talk about how important data is to brands. In his words, “It’s easy to make decisions on intuition, but it’s a lot easier to justify to shareholders when you can back it up with data.” Beyond his professional passions, Max plays bass in a pop punk band, visits as many national parks as he can and is an aspiring poet, publishing his first book in 2023.

Julia Walker

Julia Walker
Brand trust expert
ITA Group

Julia Walker is CMB’s subject matter expert on brand trust, with over a decade of experience helping Fortune 500 companies in financial services, healthcare and travel strengthen their connections with consumers. Drawing on her background in psychology and deep understanding of consumer behavior, Julia designs custom research that uncovers what drives trust, loyalty and decision-making. Her expertise spans customer journey mapping, segmentation and thought leadership initiatives that inform strategy and fuel PR. Known for her attention to detail, strong quantitative approach and compelling storytelling, Julia transforms data into insights that inspire action. She holds a B.S. in psychology from Boston College.

 

 

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About CMB

CMB (Chadwick Martin Bailey) is a top 25 Insights & Analytics company known for its relentless business decision focus and cutting-edge creativity. A full-service custom market research and strategy firm, CMB’s passion is to help the world’s leading brands engage, innovate, and grow. Known for a deeply consultative approach and rock-solid execution, they leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives. CMB is a wholly owned subsidiary of ITA Group.

Our newest customer loyalty research study

ITA Group’s latest research, "Quantifying customer loyalty’s hidden drivers", explores how emotional connection fuels stronger, longer-lasting customer relationships. Together, these insights demonstrate what drives true customer loyalty today and where trust fits in.

Register now to save your spot

Join us to be part of the research-backed discussion on how trust shapes the future of brand engagement.

Gain insight and tools to help your brand strengthen trust, elevate loyalty and create lasting customer relationships.