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Off We Go

Follow the path of your people on the experience-defining
Participant Journey.

shift strategic event solutions logo

Ever heard the saying, “Life is a journey, not a destination?”
It’s true. And, the same goes for your next big event.

See the shift. Literally. Get a firsthand look at the path your people will take as they navigate the
event journey, and see—actually experience—their shift in mindset that leads to your shift in results.

Meet Joe.

His mindset has been shifted.

Joe the event attendee

What’s more, so have your results. From product education to brand awareness to increased sales and market share and more, you’ve got the opportunity to facilitate a big change in how your people see your brand. See the journey Joe took to experience his shift.

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Part 1 of 3

Awareness

(Pre-Event Planning)

To get Joe on site, you first had to plant the seed.
And ultimately, make him think, “Heck, yeah! I wouldn't miss it.”

Attract him.
Engage him.

How did you do it?

Blimp
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You likely started by
piquing his
interest.

Touchscreen Phone
Envelope
Laptop
Video
Instagram
LinkedIn
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Then you
got him
talking.

Chat Button
Chat Bubble
Hashtag
Instagram
Chat Bubble
Chat Bubble
Chat Bubble
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question
Joe the event attendee
Cloud

FOMO!

And finally, you had him thinking,

“I’ve got major FOMO!”

computer showing registration site mouse pointer

That FOMO is ultimately
what made him decide,
“I’m in!”

Part 2 of 3

Experience

(Onsite Event Interaction)

Airplane
guy with a parachute Joe the event attendee

Success! Joe arrived on site (as a result of SHIFT’s flawless logistics
capabilities, of course) and when he did, you pulled out all the stops.
But you didn’t stop there. You took the event to

New Heights,
all event long.

How did you do it?

event-venue this event is the coolest billboard
bus carrying event attendees to the venue
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Check Us Out flag
Blank Flag left left Flag Stand
This Brand Rocks flag
Blank Flag left left Flag Stand

First, you optimized your

onsite
brand exposure,

then set Joe down,
smack dab in the middle of it all.

Brand Swagger flag
Blank Flag right right Flag Stand
Be The Brand flag
Blank Flag right right Flag Stand

#1
Fan!

Shirt Button
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question
flash graphic flash graphic flash graphic podium button
Person Button person silouhette person silouhette

You delivered the
game-changing
content

he’d been anticipating...

...and got him networking
with industry leaders

and experiencing cutting-edge
products and services.

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question
music note music note microphone button

You wowed him with
inspiring entertainment and events.

event crowd graphic event crowd graphic
question
Twitter Bird
Joe the event attendee like speech bubble share speech bubble hashtag speech bubble Check In camera taking a selfie

And you got him talking.
Again.

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Part 3 of 3

Ongoing Audience Engagement

(Post-Event Follow-Up)

rocketship blasting off

Joe has packed up and gone home, but he is still reaping the benefits
of your event. And so are you, because his shift in mindset has created

A Big Shift In
Your Results.

Firework
Firework
Game Topper Bell Bell Ring
Slider
Hammer Strength Game

How did it happen?

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He’s on the receiving end of
your impactful insights,
ideas and resources.

And, he’s sharing them all
with the masses. #socialmedia

Laptop
Video
Touchscreen Phone
chart star
hand

Daily, he’s applying the
business-building
content
he received on site and after the event.

He’s exhibiting
big-time
brand loyalty.

event case study paper

Event Case StudySee how we took one expo event
from chaotic to cohesive,
saving the client millions
along the way.

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speedometer needle graphic
gauge graphic
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He’s ultimately helping you
move the needle.

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Joe the event attendee
Cloud

YOLO,
Let's Go!

And he’s chomping at the bit to
attend your next SHIFT event.

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That’s a wrap

We’ve reached the last stop on this adventure. But remember,
your event is a journey, not a destination, and Joe is already
anticipating your next mind-shifting production.

Don’t let him down.