West Des Moines, Iowa – ITA Group, a leader in events, incentives and employee experience solutions, is expanding its experiential and events footprint with the addition of new account executive John P. Rozeira. Based out of both Los Angeles and West Des Moines, Rozeira will work with a variety of companies creating effective brand experiences, employee engagements and live events.
Rozeira joins ITA Group with more than 20 years of building brands through strategic live, digital, and content-driven experiences, and is founder and CEO of John/Perry Events LLC. His extensive event agency experiences include leadership roles with Motor Trend, Jack Morton Worldwide, and Prism, a London-based sports and entertainment engagement leader. Rozeira is known as a progressive team leader with an uncanny ability to guide strategic planning while melding the urgency of tactical execution into live event production.
“John is a brilliant creative mind who clearly understands clients’ business issues and sees opportunity where others can’t,” said Rob Danna, Senior Vice President of Sales and Marketing at ITA Group. “John’s talent, combined with ITA Group’s experience and solutions, will ignite passion in people to drive business results.”
Rozeira holds a BS from California Polytechnic State University, San Luis Obispo, and an MBA from the Charles H. Lundquist College of Business, University of Oregon, and is working toward both CMP and Global Travel Professional certification.
“Companies must build innovative employment brands and strong corporate cultures to even have a chance at competing in the global talent war to come. The current domestic talent war shows no sign of abating”, said Rozeira. “I am thrilled to work for an organization that passionately strives to help employers build their employer brand through the design and production of innovative events, incentives, and employee experiences based on real analytics and data.”
“Research shows if an employee or client feels appreciated, respected and engaged, they are more likely to stay and sell the brand socially. At ITA Group, we are an engagement agency. Every day I get to help employers build their brand with experiences and engagements; I am thrilled to be a part of it!”
Account Executive, ITA Group