Customer Loyalty Insights | ITA Group

Customer Loyalty

Customer loyalty programs help you keep customers engaged with your business. Learn how to keep your customers sticking around.

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Article / 9 min. read

2021 Predictions for Building the Best Channel Partner Programs

Channel Marketing / Customer Loyalty
Article / 7 min. read

Experts Discuss the Convergence of Employee & Customer Experience

Employee Engagement / Customer Loyalty
Article / 6 min. read

6 Tactics to Kickstart B2B Customer Loyalty Marketing

Channel Marketing / Customer Loyalty
Assessment

Assess Your Channel Partner Program
Channel Marketing / Customer Loyalty
Article / 3 min. read

Assembling Your Retention Channel Program
Channel Marketing / Customer Loyalty
Article / 4 min. read

Focus Incentives on Rewarding Channel Behavior, Not Sales
Channel Marketing / Customer Loyalty
Article / 5 min. read

12 Steps to Revive Customer Service Incentives
Channel Marketing / Customer Loyalty / Employee Engagement / Motivation & Leadership
Ebook

The Ultimate Guidebook to Channel Partner Ecosystems

Channel Marketing / Customer Loyalty
Article / 8 min. read

Designing a Sales Incentive to Handle Current and Future Uncertainty
Channel Marketing / Customer Loyalty
Article / 5 min. read

The Impact of the Employee Experience on the Customer Experience (and 5 Areas You Can Start Improving Today)
Employee Engagement / Customer Loyalty
Article / 6 min. read

Program Segmentation: Reconsidering Your Ideal Channel Partners
Channel Marketing / Customer Loyalty
Article / 6 min. read

Ongoing Customer Loyalty: Add Customer Appreciation Tactics to Your Strategy
Customer Loyalty / Channel Marketing
Article / 5 min. read

How to Prepare for (And Help Facilitate) Your Channel Partners’ Recovery
Channel Marketing / Customer Loyalty
Article / 5 min. read

6 Tips to Make Your Virtual Sales Presentation More Engaging
Customer Loyalty
Article / 4 min. read

Our 5 Takeaways from Forrester’s Understanding Ecosystems and the Trifurcating Partner Channel

Channel Marketing / Customer Loyalty
Article / 5 min.

What Is a Channel Partner Ecosystem & How Can It Impact Your Partner Program?
Channel Marketing / Customer Loyalty
Article / 5 min. read

4 Channel Sales Incentives Best Practices You Shouldn’t Overlook
Channel Marketing / Customer Loyalty
Article / 5 min. read

If Your Event Was a Person, Who Would It Be? Taking Control of Your Event’s Brand Reputation
Event Trends / Customer Loyalty
Article / 5 min. read

4 Ways Strategic Events Are Driving B2B Marketing Strategies
Event Trends / Customer Loyalty
Article / 8 min. read

5 Technologies to Improve the Customer Experience
Customer Loyalty
Article / 7 min. read

Getting Started With Contractor Loyalty Programs
Channel Marketing / Customer Loyalty
Article / 9 min. read

Switching From Monetary to Non-Monetary Incentives: How and Why to Do It

Channel Marketing / Motivation & Leadership / Customer Loyalty / Employee Engagement / Incentive Travel Experiences
Article / 4 min.

Alphabet Soup: Acronyms Marketers Can’t Function Without
Channel Marketing / Customer Loyalty
Article / 6 min. read

Old School vs. Modern: Coaching Your Sales Team for Today’s Buyer
Motivation & Leadership / Customer Loyalty
Article / 5 min. read

Keys to Successful Customer Segmentation: CMB Insights
Customer Loyalty
Article / 10 min. read

Customer Satisfaction vs. Customer Loyalty
Customer Loyalty
Article / 6 min. read

There’s Work to Be Done: Channel Engagement Strategy Is Just the Beginning
Channel Marketing / Customer Loyalty
Article / 4 min. read

Questions You Need to Ask to Your Event Attendees, Sponsors & Stakeholders
Event Trends / Customer Loyalty
Article / 3 min. read

Advice Clients Would Offer (If Only You Would Ask)

Customer Loyalty
Article / 6 min. read

Time to Activate: How to Leverage Your Customer Data
Customer Loyalty / Channel Marketing
Article / 10 min. read

Tips to Consider Before Leveraging Customer Data for a Targeted Customer Strategy
Channel Marketing / Customer Loyalty
Article / 6 min. read

Ensuring Event, Incentive and Recognition Program Data Security
Incentive Travel Experiences / Event Trends / Channel Marketing / Customer Loyalty / Employee Engagement
Article / 5 min. read

Emotional Connections Create Champions for Your Brand
Customer Loyalty
Article / 4 min. read

Who Owns Customer Experience?
Customer Loyalty
Article / 5 min. read

The Power of Emotion and Identity to Brand Success
Customer Loyalty
Article / 5 min. read

The Importance of Advocacy Marketing in Your Communication Strategy

Channel Marketing / Customer Loyalty
Article / 6 min. read

5 Proven Ways to Build Customer Loyalty
Customer Loyalty
Article / 5 min. read

What Are You Doing to Inspire a Customer Service Mentality Company-wide?
Customer Loyalty / Motivation & Leadership
Article / 5 min. read

Clutter-Cutting Brand Message Tips That Grab Your Audience’s Attention
Customer Loyalty
Article / 6 min. read

Rethink the Impact of Your Sales Cycle to Capture More Wallet-Share
Channel Marketing / Customer Loyalty
Article / 5 min. read

Innovative Product Launch Ideas to Get Your Channel Partners and Customers Excited
Customer Loyalty / Channel Marketing / Event Trends
Article / 4 min. read

7 Questions to Address That Will Up Your Customer Loyalty Game
Customer Loyalty
Article / 3 min. read

5 Steps to Strengthen Channel Partner Relationships

Channel Marketing / Customer Loyalty
Article / 5 min. read

How to Create an Effective, OSHA-Approved Safety Incentive Program
Channel Marketing / Customer Loyalty / Employee Engagement
Article / 6 min. read

The Business Case for Face-to-Face Events
Event Trends / Customer Loyalty / Channel Marketing
Article / 7 min. read

Drive Customer Value and Retail Sales With Incentive Programs
Customer Loyalty / Employee Engagement
Article / 5 min. read

Notes from the 2018 Experiential Marketing Summit Trail
Event Trends / Customer Loyalty
Infographic

Walk in Their Shoes: The Stages of the B2B Buyer’s Journey
Channel Marketing / Customer Loyalty
Article / 5 min. read

3 Companies Excelling at Experiential Marketing Campaigns
Event Trends / Customer Loyalty
Article / 6 min. read

Effective Sales Techniques to Raise Your Close Ratio

Motivation & Leadership / Customer Loyalty
Article / 4 min. read

Holy Branding, Batman! What the Caped Crusader Can Teach Us About Brand Advocacy
Event Trends / Customer Loyalty
Ebook

Growing Your Brand Through Immersive Experiences
Event Trends / Customer Loyalty
Article / 4 min. read

Cracking the Code: Boost Your Brand Advocacy Strategy with Events
Event Trends / Customer Loyalty
Article / 5 min. read

3 Steps for Effective Customer Engagement
Customer Loyalty
Article / 4 min. read

4 Keys to Unlock Customer Advocacy
Customer Loyalty
Article / 5 min. read

Want to Generate Brand Advocacy? These 6 Brands Show You How
Customer Loyalty
Ebook

Brand Advocacy and the Emotionally Connected Customer

Customer Loyalty / Event Trends / Employee Engagement / Motivation & Leadership
White Paper

Using Recognition and Incentives to Drive Results
Customer Loyalty / Channel Marketing / Employee Engagement
Article / 4 min. read

Bolstering Your Brand Strategy Through Franchise Consistency
Customer Loyalty / Employee Engagement / Motivation & Leadership
Article / 4 min. read

3 Ways to Evaluate Your Channel Incentive Technology Investment
Channel Marketing / Customer Loyalty
Article / 4 min. read

Why Events Should Be Part of Your Marketing Promotion Strategy
Event Trends / Customer Loyalty
Article / 5 min. read

Why Wholesale Distributors Should Lean on Loyalty Programs
Channel Marketing / Customer Loyalty
Article / 3 min. read

Why Do I Need to Brand My Incentive Program?
Channel Marketing / Customer Loyalty
Ebook

7 Ways to Make Your Event More Strategic

Event Trends / Incentive Travel Experiences / Customer Loyalty
Ebook

Operating in the Dynamic World of Distribution?
Channel Marketing / Customer Loyalty
Article / 3 min. read

Emotion Matters in Communication Strategy. Here’s Why.
Customer Loyalty
Article / 3 min. read

Brand Immersion: The Secret to an Extraordinary Product Launch
Event Trends / Customer Loyalty
Article / 4 min. read

What Should I Look For in a Lead Tracking Tool?
Channel Marketing / Customer Loyalty
Article / 5 min. read

The 5 Key Features of Great Experiential Events
Event Trends / Customer Loyalty
Article / 2 min. read

Brand Love Affairs and Why They Matter in Incentives
Customer Loyalty
Article / 2 min. read

Audience Segmentation–Best Practices that Drive ROI

Channel Marketing / Employee Engagement / Customer Loyalty / Motivation & Leadership