Facebook Twitter LinkedIn Instragram

Channel Marketing

Learn how channel loyalty initiatives build strong, lasting channel relationships that support ongoing engagement and brand loyalty.

Stay in the Know

SUBSCRIBE TO INSIGHTS
Subscribe to Insights

Topics

Content Type

  • All
  • Article
  • Client Success Story
  • Ebook
  • Infographic
  • Research
  • SlideShare
  • Video
  • Webinar
  • White Paper
  • Worksheet
TOPIC CONTENT TYPE
  • All
  • Article
  • Client Success Story
  • Ebook
  • Infographic
  • Research
  • SlideShare
  • Video
  • Webinar
  • White Paper
  • Worksheet
CLEAR ALL
SORT
TOPIC
CONTENT TYPE
  • All
  • Article
  • Client Success Story
  • Ebook
  • Infographic
  • Research
  • SlideShare
  • Video
  • Webinar
  • White Paper
  • Worksheet
Article / 12 min. read

5 Ways to Use Partner Data to Optimize Your Channel Marketing
Channel Marketing
Article / 4 min. read

How to Bridge the Manufacturing Skills Gap
Channel Marketing / Employee Engagement
Ebook

How to Improve Your Partner Strategy: For Tech Companies
Channel Marketing
Article / 6 min. read

Time to Activate: How to Leverage Your Customer Data
Customer Loyalty / Channel Marketing
Ebook

Is Your Channel Strategy On Autopilot?
Channel Marketing
Article / 10 min. read

Tips to Consider Before Leveraging Customer Data for a Targeted Customer Strategy
Channel Marketing / Customer Loyalty
Article / 6 min. read

Ensuring Event, Incentive and Recognition Program Data Security
Incentive Travel Experiences / Event Trends / Channel Marketing / Customer Loyalty / Employee Engagement
Article / 5 min. read

Data Visualization Provides Your Organization Access to Key Insights
Channel Marketing
Subscribe to Insights
Article / 5 min. read

5 Ways to Get Up to Speed with B2B Distributor Marketing
Channel Marketing
Article / 3 min. read

Get Over Analysis Paralysis by Addressing These Questions About Data Collection
Channel Marketing
Article / 5 min. read

Talking Channel: What To Do When Brand Loyalty Declines
Channel Marketing
Article / 6 min. read

Are You Overlooking These Critical Channel Partner Training Components?
Channel Marketing
Article / 6 min. read

The Importance of Advocacy Marketing in Your Communication Strategy
Channel Marketing / Customer Loyalty
Article / 4 min. read

The Advantage of Bringing Your Marketing Agencies Together
Channel Marketing
Subscribe to Insights
Article / 4 min. read

12 On-Site Event Recognition Ideas Your Attendees and Partners Didn’t Know They Wanted
Incentive Travel Experiences / Event Trends / Channel Marketing
Article / 6 min. read

Rethink the Impact of Your Sales Cycle to Capture More Wallet-Share
Channel Marketing
Article / 5 min. read

Innovative Product Launch Ideas to Get Your Channel Partners and Customers Excited
Customer Loyalty / Channel Marketing / Event Trends
Article / 4 min. read

Holiday Gift Guide 2018: Top Award Trends This Season
Employee Engagement / Customer Loyalty / Channel Marketing / Motivation & Leadership
Article / 3 min. read

5 Steps to Strengthen Channel Partner Relationships
Channel Marketing / Customer Loyalty
Article / 5 min. read

How to Create an Effective, OSHA-Approved Safety Incentive Program
Channel Marketing / Customer Loyalty / Employee Engagement
Article / 5 min. read

Channel Loyalty: Don’t Jump to the Most Expensive Solution
Channel Marketing
Article / 6 min. read

The Business Case for Face-to-Face Events
Event Trends / Customer Loyalty / Channel Marketing
Subscribe to Insights
Article / 9 min. read

Creating True Scalability Through Consolidation and Channel Alignment
Channel Marketing
Article / 5 min. read

Leveraging Incentives for Alternative Audiences
Channel Marketing
SlideShare / 5 min. read

4 Ways to Better Enable Channel Partners and Drive Engagement
Channel Marketing
Article / 4 min. read

The Psychology Behind the Power of Experiential Rewards
Channel Marketing / Motivation & Leadership / Incentive Travel Experiences
Article / 5 min. read

Our Top Takeaways From Channel Focus North America 2018
Channel Marketing
Infographic / 2 min. read

Walk in Their Shoes: The Stages of the B2B Buyer’s Journey
Channel Marketing / Customer Loyalty
Subscribe to Insights
Article / 6 min. read

Event Profs: Get Ready for GDPR Compliance
Channel Marketing / Event Trends
Article / 4 min. read

Growing and Retaining Business Through Channel Partners
Channel Marketing
Article / 4 min. read

Time to Refresh Your Stale Channel Enablement Strategy
Channel Marketing
Article / 3 min. read

Digital Transformation Is Here: Align with Channel Partners to Develop Brand Advocates
Channel Marketing
Article / 6 min. read

Encouraging Manufacturers to Sponsor a Wholesaler Loyalty Program
Channel Marketing
Ebook

How to Scale Employee Motivation in Large Organizations
Channel Marketing / Employee Engagement / Motivation & Leadership
Article / 3 min. read

Stay Ahead of the Changing Channel Loyalty Landscape
Channel Marketing
Article / 4 min. read

5 Ways to Simplify the Complexity of Incentive Programs
Channel Marketing
Subscribe to Insights
Article / 4 min. read

The Halo Effect: How Wholesalers Can Achieve Sales Gains with Loyalty Programs
Channel Marketing
Article / 5 min. read

What Audiences Should I Be Targeting With My Contractor Loyalty Program?
Channel Marketing
Article / 5 min. read

Trends Driving Today’s Incentive Rewards
Incentive Travel Experiences / Channel Marketing
Article / 4 min. read

How to Deliver Channel Incentive Communications That Add Value
Channel Marketing
Article / 5 min. read

Getting Started With Contractor Loyalty Programs
Channel Marketing
Article / 3 min. read

Incentive Goal Setting Best Practices
Motivation & Leadership / Channel Marketing
Subscribe to Insights
Article / 5 min. read

Distributors: Ask These Questions to Optimize Your Incentive Travel Program
Incentive Travel Experiences / Channel Marketing
Article / 5 min. read

How Distributors Can Compete Against the Amazon Effect
Channel Marketing
Article / 4 min. read

4 Ways Experiential Rewards Transform Channel Loyalty
Channel Marketing
Article / 4 min. read

Incentives Fight for Sales Channel Attention
Channel Marketing
Article / 6 min. read

The Fastest Way to Onboard New Independent Sales Reps
Channel Marketing / Employee Engagement
Article / 3 min. read

3 Tactics to Kickstart B2B Customer Loyalty Marketing
Channel Marketing / Customer Loyalty
Article / 7 min. read

How to Develop Trust and Inspire Loyalty With Independent Sales Reps
Channel Marketing
Article / 5 min. read

Inspiring CRM Adoption: The Slam Dunk 6-Point Game Plan
Motivation & Leadership / Channel Marketing
Subscribe to Insights
Article

How to Balance Channel Sales Enablement and Brand Consistency
Channel Marketing
White Paper

Using Recognition and Incentives to Drive Results
Channel Marketing / Customer Loyalty
Research

Wholesale Distribution: How a Loyalty Program Can Help
Channel Marketing
Article

Revive Your Customer Service Incentives in 12 Speedy Steps
Channel Marketing / Customer Loyalty / Employee Engagement / Motivation & Leadership
Article / 3 min. read

Drive Channel Engagement by Tapping in to Your Corporate Culture
Channel Marketing / Employee Engagement
Article / 4 min. read

3 Ways to Evaluate Your Channel Incentive Technology Investment
Channel Marketing / Customer Loyalty
Subscribe to Insights
Article / 3 min. read

4 Channel Sales Incentives Best Practices You Shouldn’t Overlook
Channel Marketing
Article / 5 min. read

Why Wholesale Distributors Should Lean on Loyalty Programs
Channel Marketing / Customer Loyalty
Client Story / 5 min. read

Communications Manufacturer Channel Incentive Case Study
Channel Marketing / Customer Loyalty
Article / 3 min. read

Why Do I Need to Brand My Incentive Program?
Channel Marketing / Customer Loyalty
Webinar

Moving Beyond Rebates
Channel Marketing / Customer Loyalty
Webinar

6 Immediate Improvements to Capture More Market Development Funds
Channel Marketing / Customer Loyalty
Client Story / 5 min. read

Auto Parts Distributor Expo
Event Trends / Customer Loyalty / Channel Marketing
Client Story / 5 min. read

Independent Store Owner Incentive Travel Program
Incentive Travel Experiences / Channel Marketing
Subscribe to Insights
Infographic / 4 min. read

How Does Your Incentive Travel Program Measure Up?
Incentive Travel Experiences / Event Trends / Customer Loyalty / Employee Engagement / Channel Marketing
Article / 1 min. read

Distributors: Drive Channel Loyalty With Data
Channel Marketing
Ebook

Operating in the Dynamic World of Distribution?
Channel Marketing / Customer Loyalty
Article / 3 min. read

How We Used Motivation Theory to Enhance an Automotive Incentive Program
Channel Marketing / Motivation & Leadership
Article / 4 min. read

How to Motivate a Sales Team To Sell High-Margin Products or Services

Motivation & Leadership / Channel Marketing
Article / 4 min. read

Add New Facets to Your Sales Force to Improve Performance
Channel Marketing / Motivation & Leadership
Subscribe to Insights
Article / 4 min. read

How to Use Training Reinforcement to Create a Sharp Sales Team
Channel Marketing / Motivation & Leadership
White Paper / 11 min. read

Using Audience Segmentation and Targeted Strategies
Channel Marketing / Customer Loyalty
Article / 4 min. read

What Should I Look For in a Lead Tracking Tool?
Channel Marketing / Customer Loyalty
Article / 3 min. read

How To Increase Revenue With Sales Incentives
Channel Marketing
Client Story / 5 min. read

Independent Dealer Channel Incentive Case Study
Channel Marketing / Employee Engagement
White Paper / 12 min. read

Give Your Incentive Personality with Effective Communication
Channel Marketing / Customer Loyalty
Client Story / 5 min. read

Major Automotive OEM Service Incentive Program
Employee Engagement / Customer Loyalty / Channel Marketing / Motivation & Leadership
Article / 3 min. read

B2B Distributors: Sail Past MRO Sales Goals with Incentive Programs
Channel Marketing
Subscribe to Insights
Article / 4 min. read

B2B Distributors: Go Full Steam Ahead With Small-Business Customer Loyalty Programs
Channel Marketing
Article / 4 min. read

B2B Distributors: Navigate Distribution Channel Relationships with Data as Your Guide
Channel Marketing
Article / 2 min. read

B2B Distributors: Optimize Your Channel Strategy to Stay Afloat
Channel Marketing
Client Story / 5 min. read

Wholesale Distributor Incentive Program
Channel Marketing / Customer Loyalty
Article

Distribution Channel Incentives: What About the Middle Kid?
Channel Marketing
Article

Is Your Channel Incentive a Leisure Suit? Be honest.
Channel Marketing
Subscribe to Insights
Article

Finding the Lowest Common Denominator
Channel Marketing
Article / 2 min. read

Responsive Design—The Intersection of Mobile-First and Content-First
Channel Marketing
Article / 2 min. read

Audience Segmentation–Best Practices that Drive ROI
Channel Marketing / Employee Engagement / Customer Loyalty / Motivation & Leadership

Crave More Content?

SUBSCRIBE TO INSIGHTS
SUBSCRIBE TO INSIGHTS