Channel Marketing Insights | ITA Group

Channel Marketing

Learn how channel loyalty can help ensure mutually beneficial, strong and ongoing relationships with your channel partners with these insights.

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Article / 4 min. read

Focus Incentives on Rewarding Channel Behavior, Not Sales

Channel Marketing / Customer Loyalty
White Paper

Applying Segmentation: A Blueprint for Channel Partner Ecosystem Success
Channel Marketing
Article / 4 min. read

Growing & Retaining Business Through Channel Partners
Channel Marketing
White Paper

Channel Ecosystem Participation: Increasing Partner Engagement & Fostering Community
Channel Marketing
White Paper

Influencer Channels: Maximize Your Brand Visibility & Lead Generation
Channel Marketing
White Paper

Transactional Channels: The Cornerstone of a Partner Strategy
Channel Marketing
White Paper

Retention Channels: The New Customer Journey Never Ends
Channel Marketing
White Paper

How to Get & Use Channel Partner Data

Channel Marketing
Article / 5 min. read

Amplify Sales Relationships With These No-Nonsense Tactics
Motivation & Leadership / Employee Engagement / Channel Marketing
Article / 4 min. read

How Can Managers Best Support Their People’s Mental Health?
Employee Engagement / Channel Marketing / Motivation & Leadership
Article / 5 min. read

12 Steps to Revive Customer Service Incentives
Channel Marketing / Customer Loyalty / Employee Engagement / Motivation & Leadership
Ebook

The Ultimate Guidebook to Channel Partner Ecosystems
Channel Marketing / Customer Loyalty
Article / 3 min. read

4 Musts of Virtual Sales Networking
Channel Marketing / Motivation & Leadership
Article / 8 min. read

Designing a Sales Incentive to Handle Current and Future Uncertainty
Channel Marketing / Customer Loyalty
Article / 6 min. read

Program Segmentation: Reconsidering Your Ideal Channel Partners

Channel Marketing / Customer Loyalty
White Paper

Budget Cuts, ROI & Executive Buy-In: The Case for Measuring Incentive Programs
Channel Marketing
Article / 6 min. read

Ongoing Customer Loyalty: Add Customer Appreciation Tactics to Your Strategy
Customer Loyalty / Channel Marketing
Article / 5 min. read

How to Prepare for (And Help Facilitate) Your Channel Partners’ Recovery
Channel Marketing / Customer Loyalty
White Paper

Introduction to Channel Partner Ecosystems
Channel Marketing
Article / 4 min. read

Our 5 Takeaways from Forrester’s Understanding Ecosystems and the Trifurcating Partner Channel
Channel Marketing / Customer Loyalty
Article / 5 min. read

Putting MDF to Work in New Ways

Channel Marketing
Article / 6 min. read

Leverage Research Now to Set Yourself Up for Success Post-Covid-19

Channel Marketing / Employee Engagement
Article / 3 min. read

Channel Partner Ecosystems Measurement & Personalization
Channel Marketing
Article / 5 min.

What Is a Channel Partner Ecosystem & How Can It Impact Your Partner Program?
Channel Marketing / Customer Loyalty
Article / 5 min. read

4 Channel Sales Incentives Best Practices You Shouldn’t Overlook
Channel Marketing / Customer Loyalty
Article / 5 min. read

How to Support Innovation in Long-Standing Incentive Programs
Channel Marketing
Article / 7 min. read

Getting Started With Contractor Loyalty Programs
Channel Marketing / Customer Loyalty
Article / 9 min. read

Switching From Monetary to Non-Monetary Incentives: How and Why to Do It
Channel Marketing / Motivation & Leadership / Customer Loyalty / Employee Engagement / Incentive Travel Experiences
Article / 3 min. read

Design Thinking: Empathy + Agility + Iteration

Channel Marketing / Motivation & Leadership
Article / 4 min. read

Beyond Channel Program Buzzwords: Differences Among Measurement, Metrics, KPIs & More
Channel Marketing
Article / 6 min. read

Are You Thinking Creatively With Sales Team Contests & Incentives?
Employee Engagement / Motivation & Leadership / Channel Marketing
Article / 5 min. read

Sales Events: Advantages of Bringing Sales Teams Together
Event Trends / Motivation & Leadership / Channel Marketing
Article / 4 min.

Alphabet Soup: Acronyms Marketers Can’t Function Without
Channel Marketing / Customer Loyalty
Article / 4 min. read

How to Motivate a Sales Team to Keep Them Happy & Engaged
Motivation & Leadership / Channel Marketing
Article / 6 min. read

There’s Work to Be Done: Channel Engagement Strategy Is Just the Beginning
Channel Marketing / Customer Loyalty
Article / 7 min. read

Holiday Gift Guide 2019: Top Award Trends This Season

Employee Engagement / Customer Loyalty / Channel Marketing / Motivation & Leadership
Article / 5 min. read

5 Ways to Support Continuous Nurturing Within Channel Engagement
Channel Marketing
Article / 3 min. read

4 Factors Impacting Your Channel Partner Engagement Levels (And 3 Strategies You Can Use to Improve It)
Channel Marketing
Article / 12 min. read

5 Ways to Use Partner Data to Optimize Your Channel Marketing
Channel Marketing
Article / 4 min. read

How to Bridge the Manufacturing Skills Gap
Channel Marketing / Employee Engagement
Ebook

How to Improve Your Partner Strategy: For Tech Companies
Channel Marketing
Article / 6 min. read

Time to Activate: How to Leverage Your Customer Data
Customer Loyalty / Channel Marketing
Ebook

Is Your Channel Strategy On Autopilot?

Channel Marketing
Article / 10 min. read

Tips to Consider Before Leveraging Customer Data for a Targeted Customer Strategy
Channel Marketing / Customer Loyalty
Article / 6 min. read

Ensuring Event, Incentive and Recognition Program Data Security
Incentive Travel Experiences / Event Trends / Channel Marketing / Customer Loyalty / Employee Engagement
Article / 5 min. read

Data Visualization Provides Your Organization Access to Key Insights
Channel Marketing
Article / 5 min. read

5 Ways to Get Up to Speed with B2B Distributor Marketing
Channel Marketing
Article / 3 min. read

Get Over Analysis Paralysis by Addressing These Questions About Data Collection
Channel Marketing
Article / 5 min. read

Talking Channel: What To Do When Brand Loyalty Declines
Channel Marketing
Article / 6 min. read

Are You Overlooking These Critical Channel Partner Training Components?

Channel Marketing
Article / 5 min. read

The Importance of Advocacy Marketing in Your Communication Strategy
Channel Marketing / Customer Loyalty
Article / 4 min. read

The Advantage of Bringing Your Marketing Agencies Together
Channel Marketing
Article / 4 min. read

12 On-Site Event Recognition Ideas Your Attendees and Partners Didn’t Know They Wanted
Incentive Travel Experiences / Event Trends / Channel Marketing
Article / 6 min. read

Rethink the Impact of Your Sales Cycle to Capture More Wallet-Share
Channel Marketing / Customer Loyalty
Article / 5 min. read

Innovative Product Launch Ideas to Get Your Channel Partners and Customers Excited
Customer Loyalty / Channel Marketing / Event Trends
Article / 3 min. read

5 Steps to Strengthen Channel Partner Relationships
Channel Marketing / Customer Loyalty
Article / 5 min. read

How to Create an Effective, OSHA-Approved Safety Incentive Program

Channel Marketing / Customer Loyalty / Employee Engagement
Article / 5 min. read

Channel Loyalty: Don’t Jump to the Most Expensive Solution
Channel Marketing
Article / 6 min. read

The Business Case for Face-to-Face Events
Event Trends / Customer Loyalty / Channel Marketing
Article / 9 min. read

Creating True Scalability Through Consolidation and Channel Alignment
Channel Marketing
Article / 5 min. read

Leveraging Incentives for Alternative Audiences
Channel Marketing
SlideShare / 5 min. read

4 Ways to Better Enable Channel Partners and Drive Engagement
Channel Marketing
Article / 4 min. read

The Psychology Behind the Power of Experiential Rewards
Channel Marketing / Motivation & Leadership / Incentive Travel Experiences
Article / 5 min. read

Our Top Takeaways From Channel Focus North America 2018

Channel Marketing
Infographic

Walk in Their Shoes: The Stages of the B2B Buyer’s Journey
Channel Marketing / Customer Loyalty
Article / 6 min. read

Event Profs: Get Ready for GDPR Compliance
Channel Marketing / Event Trends
Article / 4 min. read

Time to Refresh Your Stale Channel Enablement Strategy
Channel Marketing
Article / 3 min. read

Digital Transformation Is Here: Align with Channel Partners to Develop Brand Advocates
Channel Marketing
Article / 6 min. read

Encouraging Manufacturers to Sponsor a Wholesaler Loyalty Program
Channel Marketing
Ebook

50+ Ways to Motivate Your Employees for Measurable Results
Motivation & Leadership / Employee Engagement / Channel Marketing
Article / 3 min. read

Stay Ahead of the Changing Channel Loyalty Landscape

Channel Marketing
Article / 4 min. read

5 Ways to Simplify the Complexity of Incentive Programs
Channel Marketing
Article / 4 min. read

The Halo Effect: How Wholesalers Can Achieve Sales Gains with Loyalty Programs
Channel Marketing
Article / 5 min. read

What Audiences Should I Be Targeting With My Contractor Loyalty Program?
Channel Marketing
Article / 5 min. read

Trends Driving Today’s Incentive Rewards
Incentive Travel Experiences / Channel Marketing
Article / 4 min. read

How to Deliver Channel Incentive Communications That Add Value
Channel Marketing
Article / 3 min. read

Incentive Goal Setting Best Practices
Motivation & Leadership / Channel Marketing
Article / 5 min. read

Distributors: Ask These Questions to Optimize Your Incentive Travel Program

Incentive Travel Experiences / Channel Marketing
Article / 5 min. read

How Distributors Can Compete Against the Amazon Effect
Channel Marketing
Article / 4 min. read

4 Ways Experiential Rewards Transform Channel Loyalty
Channel Marketing
Article / 4 min. read

Incentives Fight for Sales Channel Attention
Channel Marketing
Article / 6 min. read

The Fastest Way to Onboard New Independent Sales Reps
Channel Marketing / Employee Engagement
Article / 3 min. read

3 Tactics to Kickstart B2B Customer Loyalty Marketing
Channel Marketing / Customer Loyalty
Article / 7 min. read

How to Develop Trust and Inspire Loyalty With Independent Sales Reps
Channel Marketing
Article / 5 min. read

Inspiring CRM Adoption: The Slam Dunk 6-Point Game Plan

Motivation & Leadership / Channel Marketing
Article / 4 min. read

How to Balance Channel Sales Enablement and Brand Consistency
Channel Marketing
White Paper

Using Recognition and Incentives to Drive Results
Customer Loyalty / Channel Marketing / Employee Engagement
Research

Wholesale Distribution: How a Loyalty Program Can Help
Channel Marketing
Article / 3 min. read

Drive Channel Engagement by Tapping in to Your Corporate Culture
Channel Marketing / Employee Engagement
Article / 4 min. read

3 Ways to Evaluate Your Channel Incentive Technology Investment
Channel Marketing / Customer Loyalty
Article / 5 min. read

Why Wholesale Distributors Should Lean on Loyalty Programs
Channel Marketing / Customer Loyalty
Article / 3 min. read

Why Do I Need to Brand My Incentive Program?

Channel Marketing / Customer Loyalty
Article / 1 min. read

Distributors: Drive Channel Loyalty With Data
Channel Marketing
Ebook

Operating in the Dynamic World of Distribution?
Channel Marketing / Customer Loyalty
Article / 3 min. read

How We Used Motivation Theory to Enhance an Automotive Incentive Program
Channel Marketing / Motivation & Leadership
Article / 4 min. read

Add New Facets to Your Sales Force to Improve Performance
Channel Marketing / Motivation & Leadership
Article / 4 min. read

How to Use Training Reinforcement to Create a Sharp Sales Team
Channel Marketing / Motivation & Leadership
Article / 4 min. read

What Should I Look For in a Lead Tracking Tool?
Channel Marketing / Customer Loyalty
Article / 3 min. read

How To Increase Revenue With Sales Incentives

Channel Marketing
Article / 3 min. read

B2B Distributors: Sail Past MRO Sales Goals with Incentive Programs
Channel Marketing
Article / 4 min. read

B2B Distributors: Go Full Steam Ahead With Small-Business Customer Loyalty Programs
Channel Marketing
Article / 4 min. read

B2B Distributors: Navigate Distribution Channel Relationships with Data as Your Guide
Channel Marketing
Article / 2 min. read

B2B Distributors: Optimize Your Channel Strategy to Stay Afloat
Channel Marketing
Article / 2 min. read

Distribution Channel Incentives: What About the Middle Kid?
Channel Marketing
Article / 2 min. read

Is Your Channel Incentive a Leisure Suit? Be honest.
Channel Marketing
Article / 2 min. read

Finding the Lowest Common Denominator

Channel Marketing
Article / 2 min. read

Audience Segmentation–Best Practices that Drive ROI
Channel Marketing / Employee Engagement / Customer Loyalty / Motivation & Leadership