Real-Time Registration Reporting & How It Supports Event ROI

ITA Group
ITA Group

person using event app on a mobile phone

Event data is the key to proving a strong ROI with your event. You're focused on delivering an experience that connects with your attendees. So how can you leverage data alongside your planning timeline to better ensure the impact of your event? Start by looking to your registration platforms.

The data provided by your platform can tell you where attendees discovered your event, what they're interested in and who they are (beyond the name that will go on their badge).

Incorporate questions in the registration process that will help you maximize personalization and generate a one-of-a-kind experience; measure after the event to track behavioral change.

Encourage attendees to also download your app. The higher the app adoption rate, the better the accuracy of your data when measuring key KPIs at your event. Once you get your attendees to download the app, you'll need to hold their interest and engage with them so you’re able to continue to learn from their experiences. One great way to do so is to build in opportunities to survey or poll your audience. Your speakers can integrate some live polls into their presentations, or you can have polls between sessions to gauge speaker quality, session content or general event topics.

Need help with tracking interest for traffic flow? Look to the data.

Using a combination of data from your event registration platform and mobile event app, you can prevent logistical nightmares from diluting the attendee experience.

By monitoring attendee activity in your event app, you can see which sessions, speakers and content they’re most interested in. You might find, for example, that a session you thought would have marginal attendance needs to be in the largest room your venue provides.

For large scale conferences and events, long lines can ruin the event experience before it starts. The ability to name your check-in devices and monitor the traffic in real-time ensures attendees can get immersed in the event experience as soon as possible.

Curious about who your attendees are and what they’re excited about or interested in? Yep. It’s in the data.

Data provides insight into who your attendees are and what they respond to without even needing to ask them directly. The better you know your attendees, the better you can adjust and target your messaging to deliver the experience and content that truly resonates with them.

For example, you might find out a large proportion of attendees cite education as the primary reason for attending your event, so you know you need to have a training and development component to your event. Or you can see which specific sessions your VIPs are most interested in attending and expand the topic with additional speakers or breakouts. This kind of information can give really valuable insight in the way you plan, manage and evaluate success.

In addition to influencing the content during the event the info gained from your registration process, you can create custom post-event survey that’s short and specific so your audience isn’t bogged down with survey fatigue. Which, in turn, should yield a higher response rate and provide qualitative data that you can then use to help refine your future approach.

Ask attendees about their job title, gender, age, interests or how they found your event to identify your target audience and use that data to attract event sponsors.

Want the ability to act quicker if changes are noticed? If you guessed look at the data, you'd be spot on.

Real-time data helps you react in the moment. For instance, you can use the data from your event registration to ensure that your check-in process goes smoothly. By naming your check-in devices as various entry points, you can monitor traffic in real-time and tell at a glance when issues arise. (For example, preventing bottlenecks at entrances by moving staff members around, opening more doors or making other adjustments to help modulate flow is just one way to use real-time event data.)

Additionally, with a custom analytics dashboard you can quickly monitor, visualize and share easily digestible information on registration and engagement trends.

Want to learn more about event ROI? Find out how to leverage your exiting data to better demonstrate your event's ROI in our white paper, Prove Your Event ROI With These 8 Overlooked Metrics.

What event ROI data are you ignoring? Leverage the information you (likely) already have at your fingertips. Download our white paper.