When it comes to the influencers in your channel ecosystem, a program ought to be designed holistically and include measurement, attribution and an overarching understanding of what exactly you want from partners.
Download our white paper to learn:
- Why you should analyze the current state of your program
- How to identify and segment your influencer channels
- What metrics to to measure when getting started
Identifying and engaging your influencer channel will help you find viable leads that fit your ideal buyer(s), in addition to shortening your sales cycle and bringing in prospects at a vendor selection phase.