Our client is a North American distributor of aftermarket products in the highly commoditized and competitive automotive parts industry. With a business model that does not require adherence to strict guidelines or procedures to be part of its aftermarket distribution, things like store hours, inventory, location appearance and operations are all up to each independent store owner.
But with a strong and timeless reputation, plus a brand that offers customers the best warranty in the business, it’s critical to uphold both its brand and its image. That’s why we work closely with our client to design and deliver an annual incentive travel solution that inspires loyalty, creates brand awareness and drives sales among nearly 2,000 independent store owners.
Our extensive knowledge of the industry and the business gives us valuable insight when it comes to tailoring a strong solution that—after 15 years—is a core component of the client’s independent store culture.
Due to heavy competition in the industry, we continue to collaborate with our client to conduct critical and valuable assessment of earning criteria annually. And we apply MotivologySM, our unique brand of motivation, to identify and balance the intrinsic and extrinsic motivators needed to move the identified audience. Together, our assessment and motivation strategy allow us to continually deliver a best-in-class incentive travel opportunity focused on best practices and sales.
Program winners see a 3x greater increase in sales compared with the universal independent store owner audience.
Our goal is to deliver a unique, memorable, exciting, can’t-get-anywhere-else experience—what that looks like through the eyes of a participant is different for every winner.