Max Kenkel
Customer Solutions Manager
ITA GroupAs Customer Solutions Manager, Max leads our Customer Solutions line, ensuring all six components of a successful loyalty program deliver for our clients. With more than 10 years of experience in strategy across customer, channel and employee loyalty programs, he’s seen a lot. You’ll often hear him talk about how important data is to brands. In his words, “It’s easy to make decisions on intuition, but it’s a lot easier to justify to shareholders when you can back it up with data.” Beyond his professional passions, Max plays bass in a pop punk band, visits as many national parks as he can and is an aspiring poet, publishing his first book in 2023. | 
Julia Walker
Brand trust expert
CMBJulia Walker is CMB’s subject matter expert on brand trust, with over a decade of experience helping Fortune 500 companies in financial services, healthcare and travel strengthen their connections with consumers. Drawing on her background in psychology and deep understanding of consumer behavior, Julia designs custom research that uncovers what drives trust, loyalty and decision-making. Her expertise spans customer journey mapping, segmentation and thought leadership initiatives that inform strategy and fuel PR. Known for her attention to detail, strong quantitative approach and compelling storytelling, Julia transforms data into insights that inspire action. She holds a B.S. in psychology from Boston College. | 
Amanda McMahan
Insights Director
CMBAmanda transforms data into strategic impact to drive success. She’s worked with top brands, bringing expertise across multiple industries and audiences in varying methodologies such as market segmentation, brand tracking and consumer journey mapping. A proficient project manager and analytics pro, she specializes in solving unique business challenges in tech and telecom using advanced techniques like choice modeling and key driver analysis. |