Are We Approaching Employee Engagement All Wrong?

ITA Group
ITA Group

Disengaged employee at work

Article originally appeared on Human Capital Institute on March 8, 2019.

Organizations spend an estimated $18B on their people management strategies with the goal of engaging employees; yet, just 15% of full-time employees worldwide are engaged, according to Gallup’s most recent State of the Global Workplace Report. And those engagement levels have been stagnant for nearly a decade. It’s an epidemic employers and human resources professionals have been battling for ages, and the reasons are widespread.

Many blame millennials and changing workforce expectations. Some suggest direct leaders either make or break engagement. Others claim it all comes down to how much you pay people and the perks you offer. And most agree that company culture is a major contributor, but few know how to tactically improve culture, if that is indeed the issue.

With so many competing philosophies on the best way to actually engage employees, organizational leaders have their work cut out for them in identifying the root and tactical ways to improve their own engagement levels.

But the success that results from an engaged workforce is undeniable—increased innovation, efficiency, profitability and customer satisfaction, just to name a few.

However, the benefits go much deeper than that in today’s hard-fought talent war. Employee engagement also enhances your brand as an employer. And with more than one in four U.S. employees—roughly 42 million workers—projected to leave their jobs to go work for another company this year, holding on to your top contributors by fueling that brand could make or break your industry relevance and future success.

That’s why nobody is ready to throw the towel in yet—and most agree, there has to be a better way.

Give Employees a Compelling Reason to Stay

Check out our on-demand webcast featuring two of the brightest minds in the industry. They’re sharing the better path to engagement uncovered through a comprehensive research project rooted in social psychology and advanced analytics.

Erica Carranza, Ph.D., VP of Consumer Psychology at Chadwick Martin Bailey (CMB) – Using her expertise in social psychology, Erica offers a unique perspective on the impact of psychological benefits and how they drive sustainable engagement and employee retention. Erica brings over ten years of experience working with leading brands such as Disney, Viacom, Mattel, Facebook, Prudential and American Express.

Christina Zurek, SHRM-CP, Insights and Strategy Leader at ITA Group – Christina directs the employee experience solution portfolio for ITA Group, a global engagement agency. Her passion for motivating people alongside more than ten years of consultative experience has informed her ability to leverage Chadwick Martin Bailey’s research to create focused, tailored strategies for individual clients.

Their discussion dives deep into the recent groundbreaking research by CMB and speaks to the findings of the research project, including an introduction to the critical psychological benefits that impact retention and employee advocacy. Erica and Christina will walk you through a new method for identifying the right combination of initiatives for your individual organization and how a tool like EngageFx can expedite the process to help you prioritize and focus your efforts for maximum impact.

WEBCAST: New Research to Elevate and Transform Engagement Efforts

  • Brand-new research demonstrating the connection between employee engagement and social psychology
  • Actionable engagement strategies you can implement today

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