Referral Programs
Loyal non-sales employees can be a profitable channel for your business when they collect sales leads during their daily interactions with customers, family, friends and neighbors. Engaging these employees in your sales process and rewarding them for building brand awareness for your company is a cost-effective business strategy.
ITAGroup has helped companies use referral and lead generation programs to turn around situations involving issues such as:
- Employees not being engaged in the sales process
- Acquisition costs
- Customer churn
Best Practices for Optimal Results
Because non-sales employees relate to customers differently than traditional sales representatives, they often can provide valuable advice. This can be a critical element in our solutions.
Your referral process can also make a major impact. The following are best practices to consider:
- Avoid a process that is too cumbersome
- Integrate your process into a flexible and easy-to-use administrative system
- Ensure detailed steps for lead follow-up are included in your design
- Leverage educated ambassadors to reinforce your process at all levels
- Build metrics into the process, so customer service levels, satisfaction and current/future value are captured and used
- Increase customer lifetime value through cross-selling and up-selling
We Get Results
Partnering with ITAGroup for its sales referral program generated a 258 percent increase in product revenues and a 12:1 return ratio for one Fortune 500 company.
Want to Learn More?
If you would like to further discuss solutions related to referral programs, e-mail drivenbyloyalty@itagroup.com.
