Sales Events

Sales events are critical for creating short-term and long-lasting impact for your organization - it is imperative that your event is well planned, designed specifically for your audience, operated flawlessly and measured for success. ITAGroup has a wealth of expertise to ensure your events not only meet those requirements, but set the standard in the industry.

ITAGroup helps companies solve common sales event hurdles with these results:

  • Engaged participants
  • Flexible and organized events
  • Effective budget management
  • Well-defined performance drivers

Best Practices for Optimal Results

Your sales event initiative starts with the basics – audience, goals, preferences and budget. Once we have a good understanding of what you want your sales event to achieve, we get to work on the details. A partnership with ITAGroup allows you to:

  • Select a venue, entertainment and theme that complement your message
  • Build strategies, such as sales incentives or product launches, around your meeting or event
  • Utilize a value-based financial matrix to guide decisions and provide cost analysis
  • Leverage the Web for enrollment, information, reports and customer service
  • Use certified travel staff to handle pre-event and on-site management needs
  • Evaluate your program to measure success and provide guidance for future programs

ITAGroup uses a variety of leading-edge technologies to ensure your success, including our Strategic Meetings Management Program tool, PerformanceSource® and our PerformanceCentral® attendee management system.

We Get Results

  • For an auto manufacturer, we combined a new-vehicle launch with a dealer incentive to improve customer satisfaction. The results: 95 percent of the dealerships achieved their corporate customer satisfaction index goal, and the number of dealership orders placed for the new model surpassed pre-launch estimates.
  • For an auto parts wholesaler, we developed an event to increase sales at the company’s annual expo for store owners and key customers, which resulted in a 58 percent increase in registration and a 10.3 percent increase in sales.

Want to Talk About Your Next Sales Event?

If you would like to further discuss solutions related to sales events, e-mail drivenbyloyalty@itagroup.com