Product Launches

A well-designed product launch, no matter what it includes or how simple or complex it is, connects your new offering to your critical channel partners, customers and employees. It should generate excitement that complements a larger advertising or promotional effort while providing lasting awareness and increased sales and loyalty among employees, channel partners and customers.

Best Practices for Optimal Results

Beyond the familiar advertising strategy to consumers, ITAGroup’s product and service launches comprise many integrated performance efforts. When the following best practices are implemented, your advertising strategies to end users will be best positioned for success:

• Empower your employees to promote your efforts and effectively handle customer service and product support issues
• Implement motivation strategies targeting your sales force to maximize the critical first six months after launch
• Provide your distribution channel with communication and promotion support to assist in sales and positioning
• Utilize innovative events to creatively introduce your new product or service to secondary channels and the media

We Get Results

Introducing a full-service sales incentive as part of the corporate launch of a new product, a pharmaceutical company experienced increased production from mid-level sales representatives and extended the initiative for an additional three months as a result of sales activity.