Channel Incentives

Channel loyalty focuses specifically on your key customers, dealers or distributors. Aligning these critical partners to your brand and motivating them to promote your business becomes one of your greatest opportunities for improved sales performance and driving ongoing loyalty.

ITAGroup has helped organizations tap into the power of loyalty to overcome many hurdles to greater success with channel partners, including:

• Inadequate discretionary purchases or sales
• Ineffective brand marketing
• Lack of vendor funding

Best Practices for Optimal Results

An effective solution is built on the premise that loyalty and demand influence and complement each other. Not only do you want to keep your sales and channel partners, but you also want to encourage them to do more.

In design, we support our clients to apply these best practices:

• Use data to establish the right goals and segment their spend accordingly
• Justify vendor investments through tracking and reporting
• Build regional and store-level management support into their strategies
• Focus on growth-based elements (“own” the channel or customer)
• Recognize the value that communication, events and training can bring to building your brand and motivating your channel partners

Want to Learn More?

If you would like to further discuss solutions related to channel loyalty, e-mail drivenbyloyalty@itagroup.com.