Lead Generation

Put your customers to work! Not literally, of course, but leveraging your customers can be a valuable tool for growth. After all, they are offering sales leads with their own customers and channel partners every day. Identifying, engaging and rewarding them for signing on to help you build brand awareness is a cost-effective business strategy. They represent you differently than traditional sales staff, so they often can provide advice in a simple yet flexible way.

Best Practices for Optimal Results

Because customers represent you differently than traditional sales staff, they can often provide advice in a simple yet flexible and efficient way.

Communication is the first critical element in lead generation solutions. ITAGroup’s communication plan engages your unique audience, promotes the rewards they can earn for participation, and reinforces your corporate vision.

The second critical element is defining your referral process. The following are best practices that we encourage:

• Keep processes easy to understand and follow
• Integrate your process into a flexible and easy-to-use administrative system.
• Ensure that detailed steps for lead follow-up are included in your design.
• Leverage educated ambassadors to reinforce your process at all levels.
• Build metrics into the process so customer service levels, satisfaction and current/future value are captured and used.
• Increase customer lifetime value through cross-selling and up-selling.

We Get Results

Partnering with ITAGroup for its sales referral program generated a 258 percent increase in product revenues and a 12:1 return ratio for one Fortune 500 company.

Want to Learn More?

If you would like to further discuss solutions related to our Lead Generation programs, e-mail drivenbyloyalty@itagroup.com.