Conferences & Expos

What your customers think about your company’s event will create both short-term and long-lasting impacts for your organization. It is imperative your event is well planned, designed specifically for your customer audience, operated flawlessly and measured for success.

Best Practices for Optimal Results

Regardless of the strategic goal for your corporate conference or expo – whether it is to launch a new product or service, heighten sales or simply improve relationships with your customers – a successful event starts with the basics: audience, goals, preferences and budget. Once we have a good understanding of what you want your event to achieve, we get to work on the details. A partnership with ITAGroup allows you to:

  • Select a venue, entertainment and theme that complement your message
  • Build strategies, such as sales incentives or product launches, around your meeting or event
  • Utilize a value-based financial matrix to guide decisions and provide cost analysis
  • Leverage the Web for enrollment, information, reports and customer service
  • Use certified travel staff to handle pre-event and on-site management needs
  • Evaluate your program to measure success and provide guidance for future programs

We Get Results

  • For an auto manufacturer, we combined a new-vehicle launch with a dealer incentive to improve customer satisfaction. The results: 95 percent of the dealerships achieved their corporate customer satisfaction index goal, and the number of dealership orders placed for the new model surpassed pre-launch estimates.
  • For an auto parts wholesaler/retailer who hosted an expo every few years for 5,000 store owners and over 10,000 key customers, ITAGroup helped leverage the event to increase attendance, drive pre-event production, engage manufacturers to offer pre-event bonuses for sales (“spiffs”) and enable improvement with regard to dealer customer loyalty.
    • Over 35 pre-event production promotions were implemented, and the expo exceeded the client's expectations
    • Registration increased 58.2 percent over the previous conference
    • Customers enrolled in pre-event initiatives had an average increase in purchases of 10.39 percent

Want to Learn More?

If you would like to further discuss solutions for your next customer conference or expo, e-mail drivenbyloyalty@itagroup.com.